Healthcare · Research · UX/UI · Development

Pathways

Turning dense, emotionally difficult medical information into an understandable decision-support experience for patients facing fertility-preservation choices during cancer treatment.

Original English Pathways home screen for the fertility-preservation decision aid.
RoleInformation architecture, UX/UI, web development, visual design
ContextHealthcare research / patient decision support
Recognition2017 Hermes Gold Award
01 / THE CHALLENGE

The right information.
At the right time.

Pathways was developed in conjunction with the Health Services Research team at MD Anderson Cancer Center. Patients were making consequential choices while navigating a serious diagnosis, time pressure, unfamiliar terminology, and questions about future fertility.

The problem was not simply how to put medical information on a website. It was how to organize it so people could understand what mattered, find what they needed, and make progress through a difficult decision.

PATIENT DECISION SUPPORT

Understand your options.

Information is grouped around the questions a patient is likely to ask—not around the structure of the underlying research or clinical source material.

Original Pathways interface showing fertility-preservation options.
02 / ONE PROBLEM, SEVERAL DISCIPLINES
01

Research translation

Bring dense clinical and research material into language and structures that support real patient questions.

02

Information architecture

Create a path through the material that gives people orientation without forcing them into a rigid sequence.

03

Interface design

Keep the experience calm, legible, and approachable while preserving the seriousness of the subject matter.

04

Development

Turn the structure and visual system into a working research-facing decision-support experience.

03 / STRUCTURE BEFORE STYLE

Start with the questions people actually have.

The interface needed to help a patient answer several different kinds of questions: What is fertility preservation? What choices are available? What have other people experienced? How do I make a decision?

That means hierarchy, labeling, and sequencing are part of the healthcare experience—not just presentation details.

Original Pathways detailed fertility-preservation information screen.
04 / THE INTERFACE

Calm does not mean vague.

Healthcare UX often has to carry two things at once: emotional weight and factual precision. The visual system therefore stays restrained while the information itself remains explicit and structured.

The goal was not to decorate difficult material. It was to make it easier to enter, understand, and use.

05 / MULTILINGUAL BY DESIGN

English, Spanish, and Arabic.

Pathways was coded to support three languages rather than treating translation as a separate deliverable. The Arabic experience also required the interface to accommodate right-to-left reading and layout behavior.

That made language support part of the product architecture: navigation, controls, content flow, and visual hierarchy all had to continue working when the language changed.

Pathways home screen in English.
English
Pathways home screen in Spanish.
Español
Pathways home screen in Arabic.
العربية
06 / RESULT

A patient-facing tool that supports the larger research effort.

RECOGNITION2017 Hermes Gold Award

Interactive healthcare work recognized for the quality of the finished experience.

DESIGN PRINCIPLEUseful before impressive.

The value of the interface is measured by whether people can understand the material and act on it—not by visual novelty.

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